Karen is passionate about her job and has spent the past 30 years overseeing packaging strategy, innovation, and delivery for several major retailers. Managing such iconic brand portfolios has been a privilege. Getting to understand the dynamics of retail, the supply base, and what makes operational effectiveness at scale has been challenging and rewarding. An advocate for collaboration, Karen always promotes her teams, celebrating the opportunity to work with the very best in the industry.

Karen's passion for all aspects of packaging; including high-quality print, structure, materiality, recyclability and designing for circularity; has led her to join packaging advisory committees, chair technical advisory groups, and remain a founding non-executive director for OPRL. Her retail career began in the design team at Safeway’s Stores, following growing up around the family print and design factory in Liverpool.